Corporate Strategic Management

Agenda Program
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Prague, NH Hotel Prague
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Process of Strategic Management
Techniques of Competitive Analysis
Generic Business Strategies and Industry Environments
Techniques for Analysing Corporate Diversification Strategies
Implementing Policy and Framework
This is an intensive course for corporate executives and managers introducing the theoretical concepts and tools of strategic planning and how to apply them practically within the corporate environment. The course considers the key tasks the executive needs to conduct and the approach to be adopted. It considers the business strategies, competitive advantages and diversification strategies together with implementation. Course participants will gain a general understanding of the key issues and the techniques to be applied.

Learning Objectives

By the end of this course participants will have an understanding of the nature of corporate business strategy. They will be able to use analytical techniques to identify, compare and draft basic business strategy statements and business plans.


A basic knowledge of economics and the international competitive environment is useful, as is an ability to understand and apply a board range of analytical techniques. An understanding of basic accounting including cash-flow and balance sheet reporting would also be of help.

Program of the seminar: Corporate Strategic Management

The seminar timetable follows Central European Time (CET).

Welcome and Introduction

Session 1: The process of Strategic Management

  • What is it?
  • Whose responsibility it is
  • Why does it matter?
  • What is Strategic Management
    • Components
    • Process
  • Who are the Strategy Managers
  • Definition of Terms

Session 2: The Essential Entrepreneurial Tasks

  • The Three Entrepreneurial Components of Direction-Setting
    • Defining the business
    • Establishing Strategic objectives
    • Formulating Strategy
  • Levels of Strategy
  • Primary Determinants of Strategy
  • Managing the Strategy Formation Process
  • Good Entrepreneurship Equals Good Strategic Planning

Session 3: Techniques of Industry and Competitive Analysis

  • Elements of Industry Analysis
  • Elements of Competitive Analysis
  • Industry Situation Analysis
  • Industry Attractiveness
  • Competitive Situation Analysis
  • SWOT Analysis: Self Analysis
    • A Firm�s Own Situation and Competitive Strength
  • Analytical Checklist

Session 4: Generic Business Strategies and Industry Environments

  • Generic Business Strategies
  • Competitive Strategies
  • How complex organisations develop
  • General Patterns of Corporate Strategy
  • Generic Corporate Strategy Approaches

Session 5: Building and Defending Competitive Advantages

  • Building Competitive Advantage via Low-Cost Leadership
  • Building Competitive Advantage via Differentiation
  • Building Competitive Advantage via Focusing
  • Offensive Strategies
  • Using Defensive Strategies to protect advantages

Session 6: Techniques for Analysing Corporate Diversification Strategies

  • Matrix techniques for evaluating diversified portfolios
  • Evaluating Corporate Strategy � Beyond the Business Portfolio Matrix
  • Checking for Performance Gaps
  • Building Corporate Level Competitive Advantage in Diversified Companies
  • Guidelines for managing the Corporate Strategy Formation Process

Session 7: Implementing Strategy: Commitment, Culture, Support Systems and Leadership

  • General Framework for Strategy Implementation
  • Building a capable organisation
  • Allocating and focusing resources on strategic objectives
  • Galvanising firm wide Commitment to the Strategic Plan
  • Installing Internal Administrative Support Systems
  • The MBWA Approach
  • Exerting Strategic Leadership

Evaluation and Termination of the Course

Training catalogue in PDF
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