This is an intensive course for corporate executives and managers introducing the theoretical concepts and tools of strategic planning and how to apply them practically within the corporate environment. The course considers the key tasks the executive needs to conduct and the approach to be adopted. It considers the business strategies, competitive advantages and diversification strategies together with implementation. Course participants will gain a general understanding of the key issues and the techniques to be applied.
By the end of this course participants will have an understanding of the nature of corporate business strategy. They will be able to use analytical techniques to identify, compare and draft basic business strategy statements and business plans.
A basic knowledge of economics and the international competitive environment is useful, as is an ability to understand and apply a board range of analytical techniques. An understanding of basic accounting including cash-flow and balance sheet reporting would also be of help.